This is such an exciting time of year in my mind. People decorate their homes, streets and neighborhoods are transformed into magical wonderlands, holiday travel beings and shops inside and out get decked out for the holiday season. We were curious about how our favorite shops get ready for holiday shoppers so we decided to ask Ann from Shop 1021 in Logan Square, Chicago to give us an insiders perspective. 1. Tell us about your store, what do you sell, what’s your point of view? Where are you located? Shop 1021 was named after my favorite apartment from my twenties in West Hollywood…my first really “cool” place with great character. It hosted many good parties and that’s where I really defined my sense of style. The Shop reflects that…character, style and happiness. We are located in the Logan Square neighborhood of Chicago. 2. Who shops your store? We have an eclectic group of shoppers. Logan Square is very up and coming so there are a lot of changes happening! The neighborhood has a lot of young families and twenty-somethings but also has a core group of residents that’s been here for years. 3. What do your customers look for in the perfect holiday gift? What makes the perfect holiday gift from a store owner/manager perspective? Our customers are looking for something unique that screams the recipient’s name. They want it to be special and for it to have meaning. We agree…we think the perfect gift is something that has meaning and has thought behind it…it doesn’t have to be expensive, it just has to be thoughtful. 4. What is unique about your shop during the holiday season? We offer after hours shopping. You can grab a bottle of wine and come with some girlfriends to do your shopping in a relaxed atmosphere. We do a few of those a year and it’s always a fun night. 5. If I were to travel to visit your shop what else could I do in the area, especially during the holidays? Logan Square is known for it’s restaurants…I’d say you could make a fun day of having lunch and a drink and shopping at a few unique stores including our sister store, *play for toys of course! 6. What is your favorite part of the holidays? I love the mood everyone is in…excited and warm and festive and friendly. We have great customers so we really don’t see the stressed out crazy side of holiday shopping! 7. Do you have any in-store events, giveaways, sales, etc coming up in November and December? Our big event is Holidays on the Square on December 6th. All of the neighborhood shops and restaurants participate. We have a few pop up shops with a local jeweler and a local baker. Other stores offer trunk shows or special drinks or photos with Santa. It’s a great neighborhood day! 8. Do you offer gift wrapping? We always offer complimentary gift wrapping (even during the holidays) and this year we added on a service that allows you to bring ANY gift in (no matter where you purchased it) and get it wrapped by our professionals for a small charge. 9. What is your best piece of advice for new retailers having their first holiday season? Take care of yourself. Eat well. Work out. Try to get a decent amount of sleep. You have to be on your game … this is your season! 10. How do you create a festive holiday shopping experience in your store? We decorate of course. And have holiday music playing. We sometimes have treats out for customers. And we’re just happy….that makes a big difference! Shop 1021 is located in Logan Square at 2650 North Milwaukee Avenue, Chicago, IL 60647.
Don't forget your travel jewelry this holiday season! We know you'll be jet setting, be sure to pack your City Cuffs along for your urban exploration!